Marketing Management
Career Programs

Marketing Management

  1. Develop an entrepreneurial spirit by operating several student-run companies in a competitive business setting.

  2. Experience a wide range of dynamic business strategies for creating, communicating and delivering products and services to customers.

  3. Design and implement powerful marketing and management plans to solve real world business challenges.  

Marketing Management teaches students the fundamentals of marketing and business operation. Course topics include business management, supervision, employee survival skills, human relations or basic interpersonal skills, economics, sales and promotion. Students also study marketing/business basics, economics, fundamentals of merchandising, distribution, pricing, outside selling, information management, promotions, applied management and credit.

This cooperative program allows students to earn credit for on-the-job training. Students must work a minimum of ten hours a week in a marketing related job to qualify for these credits. The program also has an active DECA Chapter, the student organization for marketing students.

Entrepreneur Areas of Study Include:

Fundamentals of Technology

Entrepreneurship Awareness

Customer Service

Personal Finance

Business & Marketing Communications

Desktop Publishing & Graphic Design

Accounting 1

Digital Media Production

Business Management and Supervision Areas of Study Include:

Marketing / Business Basics

Human Resources Concepts

Fundamentals of Technology

Customer Service

Business & Marketing Communications

Business Management & Supervision

Personal Finance

Digital Marketing Specialist Areas of Study Include:

Fundamentals of Technology

Marketing Research

Marketing Fundamentals

Multimedia & Image Management Techniques

Digital Marketing

Fundamentals of Web Design      

Advertising Strategies













Career Focus:

Prepared for further education and immediate employment. More information on the Marketing / Management Program can be obtained by contacting Katrina McDowell at (580) 571-6170. For enrollment information contact Amber Riley, Guidance Counselor at (580) 571-6183.   

Adult Tuition Information
TUITION:          In District $2.25 an hour
                        Out of District $4.50 an hour
OTHER:            Certification/Testing-Various Prices
ADULT FEES:   Book/Material Use Fee

Marketing/Management Plan of Study

Marketing/Management Brochure