Marketing Management
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Develop an entrepreneurial spirit by operating several student-run companies in a competitive business setting.
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Experience a wide range of dynamic business strategies for creating, communicating and delivering products and services to customers.
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Design and implement powerful marketing and management plans to solve real world business challenges.
Marketing Management teaches students the fundamentals of marketing and business operation. Course topics include business management, supervision, employee survival skills, human relations or basic interpersonal skills, economics, sales and promotion. Students also study marketing/business basics, economics, fundamentals of merchandising, distribution, pricing, outside selling, information management, promotions, applied management and credit.
This cooperative program allows students to earn credit for on-the-job training. Students must work a minimum of ten hours a week in a marketing related job to qualify for these credits. The program also has an active DECA Chapter, the student organization for marketing students.
Entrepreneur Areas of Study Include:
Fundamentals of Technology
Entrepreneurship Awareness
Customer Service
Personal Finance
Business & Marketing Communications
Desktop Publishing & Graphic Design
Accounting 1
Digital Media Production
Business Management and Supervision Areas of Study Include:
Marketing / Business Basics
Human Resources Concepts
Fundamentals of Technology
Customer Service
Business & Marketing Communications
Business Management & Supervision
Personal Finance
Digital Marketing Specialist Areas of Study Include:
Fundamentals of Technology
Marketing Research
Marketing Fundamentals
Multimedia & Image Management Techniques
Digital Marketing
Fundamentals of Web Design
Advertising Strategies
Career Focus:
Prepared for further education and immediate employment. More information on the Marketing / Management Program can be obtained by contacting Katrina McDowell at (580) 571-6170. For enrollment information contact Amber Riley, Guidance Counselor at (580) 571-6183.
Adult Tuition Information
TUITION: In District $2.25 an hour
Out of District $4.50 an hour
OTHER: Certification/Testing-Various Prices
ADULT FEES: Book/Material Use Fee